Cassie Wilfore

Cassie works as Senior Director of Innovation and Product Development with the world’s largest private brand development company, Daymon Worldwide, where she has partnered with some of the world’s leading grocery retailers to help them build their own brands. She currently leads a multicultural internationally based team consulting for the largest grocery retailer in the APAC region, headquartered in Japan and operating across 13 countries.

“In 2017 I lost my best friend to suicide. After her passing, I worked with her mom to organize an annual charity golf outing to bring our loved ones together in her memory to raise funds to support suicide prevention and to support those that are suffering at the hands of mental illness. That’s how I was introduced to Vonnie with i understand. Today I’m honored to be a part of an organization that is doing such meaningful work within our community. What better way is there to cope with that immeasurable pain of loss than to find healthy ways to cope and channel it into a greater purpose.”