You can help to change the conversation around mental/brain health illness by creating a fundraiser to support i understand.

Hosting your own fundraiser allows you the opportunity to evoke conversation and further the mission of i understand while raising support for the individuals and communities we serve. Anyone can host a fundraiser, whether it be an individual, group of friends, school, company or community group! Every dollar raised goes toward reducing the stigma surrounding suicide and mental/brain health illness. Our dedicated team is able to work with you and provide support along the way to make sure your event is a success.
Interested in hosting a Community Fundraiser?

Here are some idea starters for great Community Fundraisers:

Bake Sale
Dance Marathon
Car Wash
Golf Outing
Give Back Day

Questions? Please email for more information.

Facebook Fundraiser

On Facebook, click “Fundraisers” in the left menu of your News Feed. Then click “Raise Money for a Nonprofit Organization” and “Get Started.” Search for i understand and follow the prompts to set up your fundraiser.

Cause Marketing

Help raise awareness for i understand while showing your business has a heart! Your business can hold a fundraiser for our organization by having an i understand Day, Week, Month, or ongoing partnership. We will help spread the word to our community of thousands of social media followers and email subscribers too!

Turn Everyday Shopping into Support for i understand

A portion of your purchase will benefit i understand.


Amazon will make a minimum donation of .05% each time you make an eligible purchase through their AmazonSmile program.

1. Visit
2. Sign into your Amazon account.
3. Under “Accounts & Lists” in the main menu bar, select “Your Account”.
4. Under “Shopping programs and rentals” select “Change your charity”.
5. Enter “i understand love heals” into the charity search bar. Select.
6. You’re all set!

SpartanNash Direct Your Dollars

We have partnered with SpartanNash and their Direct Your Dollars™ program. Through the Direct Your Dollars program, i understand can earn $1,000 simply by collecting $150,000 in eligible receipts from any of the more than 155 SpartanNash owned retail stores or fuel centers in eight states.

Shop with a purpose and save your receipts. Receipts can be mailed to:
i understand
PO BOX 822
Ada, MI 49301