We believe in a future where the stigma associated with suicide and mental illness is erased.

Providing compassionate comfort for those affected by suicide or mental/brain health illness and pain.

Let’s change the definition of suicide to change the conversation
Wear to evoke conversation, Care to be the one for someone, Share to help reduce stigma.
Information and dates for upcoming
i understand events.
Together, we can provide comfort, relief and unity simply by sharing.
Share your heart and ‘be the one’ for someone
Monthly tips and resources to improve your mental/brain health


  1. i understand suicide is an effect of illness or pain
  2. i understand mental/brain health illnesses are treatable and preventable
  3. i understand stigma is the #1 reason why someone would not seek treatment for mental/brain illness; education and awareness are vital to saving and changing lives
  4. i understand reaching out to those who are suffering could save a life; let someone know you are available and treat them with respect and compassion
  5. i understand most people who are suicidal do not want to die; they want their pain to end
  6. i understand speaking out about suicide may empower others to share their stories
  7. i understand feelings of guilt are part of the grieving process on the way to finding peace and acceptance
  8. i understand those who die by suicide do make it to heaven

Change the Conversation, Change Lives

Love heals and can be found in unexpected places.

Vonnie Woodrick, founder of i understand, shares her passion for changing the definition of suicide and how her journey led to hope and understanding.

Our Partners

Call the Suicide Prevention Hotline at 1.800.273.8255 (TALK) or contact the Crisis Text Line by texting HOME to 741741

If you’re thinking about suicide, are worried about a friend or loved one, or would like emotional support, the Lifeline network is available 24/7 across the United States.